Over the past few years, the European Union (EU) has seen a radical change take place in the world of spirits. There is a shift underwayaEUR”one which speaks to the evolving preferences, tastes and ethical choices of consumers. As the EU moves towards sustainability and more consumers seek alternatives to traditional alcohol drinks, the popularity […]

The beverage industry has seen change in recent years with the rise of alcohol-free spirits. This rapidly growing segment of the market has gained a lot of attention and with good reason. With an increasing emphasis on wellness and health, changing consumer preferences, and a desire to provide an inclusive and welcoming social experience and […]

In recent years, there’s been significant changes in the way people approach occasions and celebrations particularly in Europe. The days of alcohol-fuelled parties are slowly giving way to a more inclusive and health-conscious trend that has seen the rise of alcohol-free drinks. In this introduction we’ll examine some of the reasons for the increase in […]

In the last few years, there has been a major shift in the way we approach beverages. In the past, traditional alcohol-based drinks dominating are slowly but gradually giving way to an age of mindful consumption. One of the most well-known participants in this new era is whiskey that is not alcoholic. Non-alcoholic whiskey, often […]

In a world that is changing consumer preferences rapidly and the market for alcohol-free spirits has seen a significant shift. For instance, the EU and UK recognized for their rich traditions in alcoholic beverages, are now witnessing an upsurge in demand for alcohol-free alternatives. To navigate through this changing landscape effectively, businesses need to be […]